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Maybelline

Maybelline New York is a very well-known makeup brand, which can be found almost anywhere. It has been around for quite some time. In the early 19th century, Thomas Williams started a company after his sister Maybel's idea for a product that makes it easier to create dark eyelashes. Thomas named the brand after his sister and Maybelline New York was born.


Until the second half of the 19th century, the use of makeup was uncommon and sometimes even seen as ugly and brute. In Victorian times, however, makeup became more accepted and popular. Women spent increasingly more time on their daily beauty rituals. Makeup became an indicator of status, because it showed you had (a lot of) free time to spend.


Long, dark eyelashes became trendy and women started making their own lipsticks, mascara's and eyeshadows. At that time, mascara was made primarily of a mixture of ashes, lampblack and elderberry juice that was then applied to eyebrows and lashes. The word 'mascara' is derived from 'mascaro', which meant 'water cosmetics'.


Maybelline was the first American mascara producer. Nowadays, the Maybelline New York product range includes many other types of makeup, including lipsticks, foundation and eyeshadow. Maybelline finds its inspiration on the catwalk and fashion shows so that anyone can have the latest looks and follow the fashion trends.


A well-known name with Maybelline New York is model Gigi Hadid. Together, Hadid and Maybelline designed an exclusive makeup line, inspired by the life of the successful photo model. For example, the lipsticks are named after her closest friends. The looks are based on her daily life on the East Coast, namely ‘East Coast Glam’ and her nightlif on the West Coast, ‘West Coast Glow’.