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Loreal

L’Oréal is a French cosmetics brand which has its headquarters in Clichy and is the world's largest cosmetics corporation. L’Oréal produces many different products, including: perfumes, makeup, facial, body and hair care products.

L’Oréal was founded in 1909 by the young French chemist Eugène Schueller. He developed a hair dye formula which he named Auréale and sold his dyes to Parisian hairdressers. After 10 years, he registered his ‘Société Française de Teintures Inoffensives pour Cheveux’ (French Safe Hair Dye Society).

The company eventually expanded its operations into research and development of beauty products in general. In 1920 there were 3 chemists working for the company, in 1950 there were 100, in 1984 around 1000 and currently 20.000! L’Oréal is now the beauty brand that combines the latest technologies with the highest quality for any woman of every age.

L’Oréal hair dye is one of its most innovative products. From the most beautiful, bright colours to subtle highlights, temporary colour touch ups to a wacky tint because you want something different for a day. Protect it with L’Oréal shampoo to guarantee long-lasting colour.

L’Oréal makeup closely follow the latest trends. Whether you want a fresh, healthy look or a party makeup bursting with glitter and glam, L’Oréal has something for it.

Over the years, L’Oréal's facial care line has grown a lot. The company had a major role in the development of anti-aging serums, one of which is Revitalift. There is a cream for every type of skin and age.

L’Oréal is known for using famous women of all ages to promote their brand with the slogan "Because I'm Worth It”. Andie MacDowell, Diane Keaton, Jennifer Lopez, Julianna Margulies, Eva Longoria, Doutzen Kroes and many more already starred in L’Oréal's commercials!